- Shiyu Wuhan dealer interview | Mr. Li: The biggest ambition is to make Shiyu the leading position in the industry!
- Publisher: Founder Time: 2023-01-02 13:09:17 Views:0次
Editor's note:
In order to discover excellent dealer groups and establish the typical and image of a group of excellent dealers, Shiyu Building Materials plans to serialize the story of inspirational Shiyu gypsum board dealers。
In the changing market environment, we talk to the core dealers of Shiyu, review their entrepreneurial process, insight into the current sales situation of the gypsum board industry, look forward to the trend of the future sales market, and learn their winning magic weapon to gain a firm foothold in the industry competition。
Li General, Wuhan rudder Luokou building materials market dealer。Entered the building materials industry in 2002, from the initial agent of foreign mainstream gypsum board brands, to March 2022 with Shiyu gypsum board cooperation, and actively create a differentiated market with profit margins and quality assurance。At present, the main agents of Shiyu building materials gypsum board series, light steel keel, plaster plaster, etc., after years of hard work, has become one of the most powerful local dealers。 
Born in the 1980s, he has more wisdom and full of spirit than his peers。Li said that before he became a distributor of Shiyu, he acted for many mainstream gypsum board brands, but finally slowly found that these brands did not adapt to the changes in the Chinese market, and it was not conducive to the development of the market。
In the past two years, he was also looking for a brand more suitable for his own, and gradually a brand called Shiyu entered his sight, and with the understanding of the company for many times, he more firmly recognized the brand。In 2022, he officially became the distributor of the Shiyu brand。However, for this choice, Li always clearly knows that he has a careful consideration, and the reason why he is so confident in his choice is mainly based on the following judgments:
✪ First of all, the Shiyu brand has a certain degree of recognition and recognition in the region
Before choosing to become a distributor of Shiyu, Li said he learned that although Shiyu is temporarily a local brand, it has a lot of "brand action", and has successively put a lot of high-speed and building materials market advertising in cities around Hubei Province, concentrating superior resources to make the brand image deeply popular。And in the eyes of most consumers, the brand is quite approachable。I believe it will dominate the industry market in the future。
✪ Secondly, Shiyu building Materials product line upgrade to dealers enough profit space
Li said that many years ago, the reason why we "abandoned" many mainstream gypsum board brands at home and abroad is that the core reason is that the pricing is too high and the channels are fixed, resulting in limited profit margins。After the repositioning of Shiyu building materials, not only gave dealers a certain profit margin in terms of price, but also carried out a new upgrade from packaging to quality, which is also the main reason why he chose to agent this brand。
The picture shows Li General store series gypsum board stacking head
✪ Finally, Shiyu headquarters to dealers more help and support policies
He believes that a brand in ensuring the core products at the same time, but also continue to innovate, not only can prove the strength of the enterprise, but also shows that the enterprise with the day and the market integration, this year the new factory in Jingzhou let his idea more firm。In the process of investigation, he learned that Shiyu Wuhan operations center has a lot of support for agents, which can eliminate the worries of sales。And the fact is that the Shiyu operation center will provide the corresponding customer information every week and will give one-to-one negotiations, formulate corresponding marketing strategies and finally form a transaction。Through this series of in-depth understanding, he is more convinced of his judgment, he believes that "a growing brand, but means a huge profit margin"。
The picture shows the store Shiyu brand materials and samples
02
In 2023, we will strive to make Shiyu gypsum board dominant
When it comes to the 2023 market planning, Mr. Li said with confidence: "The building materials market where I am located is the wind vane of the market, and I am confident that the Shiyu gypsum Board can achieve the maximum throughput and even the leading position in the industry in 2023."。
Next, he talked about the specific plan: "1, I hope that in 2023, Shiyu headquarters can increase brand promotion efforts, so that Shiyu building materials image advertising everywhere.。Let Shiyu this brand awareness in the province to improve。 2, actively expand business channels, such as forming links with design and decoration companies, and actively carry out gypsum board product promotion meetings, so that Party A can recognize and understand Shiyu gypsum board."。From Mr. Li's planning, it is not difficult to see that the seemingly bold move, in addition to his extraordinary courage, but also because of his previous business experience, so that he has an overall and in-depth understanding of the brand and the entire market that he wants to represent, on this basis to choose the brand, success is just "natural"。
03
Bow into the bureau, the sun and actively layout online sales channels
When it comes to the current popular short video and other new media, Mr. Li said: "Dealers do online, most of them just play a role in the original stable business, if the main channel has not done well for many years, why say that entering a new field, you can immediately put the model through?。Speaking of short videos，Mr. Li added with gusto: "I now ask myself to take the lead in shooting short videos，I will actively shoot the project site and unloading videos，In the New Year，I will combine online and offline closely，Online drainage brings consumers，We want to give full play to its flow characteristics，Make good use of wechat, circle of friends advertising，Focus on promoting Shiyu gypsum board brand advantage，To attract more project parties。
结 语
Li's story is the epitome of all the entrepreneurs fighting in the front line of the market. 2022 is a changeable year for the market, and it is also a year of marketing changes under the normal situation of the epidemic。This year was also full of various transformation challenges for dealers。The more such an environment, the more testing dealers' ability to respond and innovate。Li Zong through their own efforts, innovation and change to break the winter, ready to grab orders, worthy of every Shiyu people to learn and salute。We must absorb this "vanguard force", turn challenges into opportunities, turn difficulties into opportunities, go all out to achieve goals, forge ahead, and break through the "market" to win the market!
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